Description
Consumerism plays a huge role in climate change; thus it is of utmost importance to recognize that every decision we make contributes either positively or negatively to the overall well-being of our planet. Taking accountability for our individual behaviors is a necessary step for making a positive societal transition to a resource-constrained future. This thesis project examined the significance of socio-cultural influences behind childrenâs birthday celebrations, with the goal of understanding prospects for system interventions, specifically those needed to move consumers beyond a disposable mentality towards a greener sustainable lifestyle. Childrenâs birthday parties presented themselves as one of the most accessible places for sustainable interventions, acting as a place to make a positive impact on social and cultural fronts. These parties provide access to the heart of most families due to the family being the basic social unit of society, which is also where cultural changes are easily adapted by groups.